Marketers, business developers, customer success leaders, product managers, and researchers are moving into marketing engineers, business engineers, and the rest.
Yes, there has always been new technology and new methods to learn, especially since CRMs and lead-generation tools went fully digital and cloud-based. But now, you can also build your own tools and systems: smart automations, deep research, content, the glue between the apps you already use.
The work asks for more technical fluency. No-code tools are ok, but if you do not understand APIs, you cannot really manage sophisticated go-to-market funnels.
I developed my own MCP and skills, to connect my LLMs to my CRM, 10 months before the official one came out.
A tangible metric is how many of these professionals opened a GitHub account in the last three years. I am one example. I created miguel-escribano on 23 July 2025.
GitHub developer accounts, 45 to 192 million. The shaded band is the last three years; the marker is the day I opened mine.